Even if you've tried every diet, work 60+ hours a week, and feel like your metabolism is permanently broken.
I get it. You're not 22 anymore. You don't have 2 hours a day. You don't want to give up beer with friends. But every time you look in the mirror, you know something has to change.
A 6-week framework engineered around the realities of a busy life. 30 minutes a day. Real food. Real beer allowed. Real results.
Reignite your metabolism with a 14-day protocol that strips visceral fat and stabilizes blood sugar — without giving up the foods you love.
4 short workouts per week (30 min each) that prioritize muscle preservation and lean strength. No 2-hour gym sessions, ever.
Lock in the habits with our 80/20 Lifestyle System — eat well 80% of the time, enjoy life 20%, keep results forever.
30 minutes, 4 days a week. Built for guys who already have a job, a family, and a calendar full of commitments.
No restrictive diets. Beer is allowed. Pizza nights are built in. You eat foods you actually enjoy and still cut fat.
Joint-friendly. Hormone-aware. Recovery-focused. The protocol works WITH your aging body — not against it.
Follow the protocol for 60 days. If you don't lose at least 8 pounds and feel noticeably stronger — we'll refund every cent.
Join now. Follow the 6-week protocol. If by day 60 you haven't lost at least 8 pounds and feel measurably stronger — email us and we refund 100%. We take the risk so you don't have to.
Join and get your full plan instantly
Follow the protocol for 6 weeks
Not happy by day 60? Email us — full refund
We open enrollment quarterly to keep coaching calls intimate. After this window closes, the next cohort opens in 90 days — at the new $797 price point.
Only 31 of 150 spots remaining
Men 30 and older with busy lives — careers, families, calendars. If you want a sustainable plan that fits your real life (not a 22-year-old's), this is built for you. Beginners and gym vets both succeed here.
The minimum effective dose is 4 sessions of 30 mins per week — that's it. We also include 15-minute "express" workouts for crazy weeks. Total weekly time: under 2.5 hours.
No. The program includes both home (dumbbell-only) and full-gym versions. You pick what fits your situation. Both deliver the same results.
Yes. The protocol is built around the 80/20 principle — eat clean 80% of the time, enjoy your life 20%. Beer, pizza nights, and weekend dinners are baked in.
Most members lose 4–6 lbs in the first 2 weeks (the "Reset" phase) and visible muscle definition begins around week 4. Full results: 12–18 lbs lost and a body comp shift in 6 weeks.
Follow the protocol for 60 days. If you don't lose at least 8 lbs and feel noticeably stronger, email us for a full refund. We carry the risk — not you.
60-day results guarantee — full refund if you don't see change